Privacy Policy
Effective Date: 23 September 2026
1. Introduction
SOOK Corporation Co., Ltd. (“SOOK”, “we”, or “the Company”) respects your privacy and recognizes the importance of protecting your personal data.
This Privacy Policy explains how SOOK collects, uses, discloses, and protects your personal data when you access or use our website at https://www.sookcorp.com (the “Website”).
This Privacy Policy is prepared in accordance with applicable data protection laws, including the Personal Data Protection Act B.E. 2562 (2019), as amended (“PDPA”).
2. Personal Data We Collect
We may collect and process different types of personal data depending on how you interact with our Website.
Where you are a corporate customer and provide us with personal data of other individuals (such as your contact persons, representatives, directors, or employees), you represent and warrant that you have lawfully obtained the consent of such data subjects (where consent is required by law), and that the personal data you provide to SOOK is accurate and lawfully obtained.
2.1 Contact Us
When you contact us through our Website, we may collect:
Full name
Email address
Telephone number
Company name
Position/title
Details of your inquiry or message
2.2 Business Partnership Enquiries
When you contact us regarding business partnerships or collaboration opportunities, we may collect:
Name
Company information
Business contact details
Details relating to your enquiry
2.3 Automatically Collected Information
When you visit our Website, certain information may be collected automatically, including:
IP address
Browser type
Device information
Operating system
Website usage information
Pages visited
Date and time of access
Cookies and similar technologies
3. Purposes of Processing Personal Data
SOOK processes your personal data for the following purposes, relying on the legal basis appropriate to the nature and purpose of each processing activity, as set out in further detail in Section 5:
(1) Communication, transactions, and service provision, including responding to inquiries and requests, communicating with customers, partners, and stakeholders, and performing agreements or contracts to which you are a party or otherwise involved. SOOK processes personal data for this purpose primarily on the basis of contractual necessity, to the extent necessary to perform a contract or to take steps requested by you prior to entering into a contract, and, on a supplementary basis, on SOOK's legitimate interests relating to the lawful conduct of its business and maintaining the security of the Website.
(2) Marketing and the use of tracking technologies (Tracking Cookies), including evaluating and improving Website performance, understanding user behaviour, measuring the effectiveness of marketing and advertising, and improving our products, services, and user experience through cookies and similar technologies as described in Section 4. SOOK carries out these activities primarily on the basis of your consent, which you may give, withhold, or withdraw at any time.
(3) Maintaining the security of the Website and complying with applicable laws and regulations, which SOOK carries out on the basis of its legitimate interests and its legal obligations, as appropriate to the circumstances.
4. Cookies and Tracking Technologies
Our Website uses cookies and similar technologies to improve functionality, analyse Website performance, and support marketing activities.
4.1 Google Analytics
SOOK uses Google Analytics to understand how visitors interact with our Website, including:
Website traffic information
Visitor behaviour
Website performance analysis
The information collected is used to improve our Website and user experience.
4.2 Meta Pixel
SOOK uses Meta Pixel to:
Measure advertising effectiveness
Understand visitor interactions
Analyse marketing campaigns
Improve advertising relevance
Analytics and Marketing cookies, including Google Analytics and Meta Pixel as described in Sections 4.1 and 4.2, will only be activated once SOOK has obtained your explicit consent through the cookie management system (Cookie Banner) on the Website. You may manage, change, or withdraw such consent at any time through the cookie management system on the Website.
5. Legal Basis for Processing Personal Data
For clarity and consistency with the purposes of processing set out in Section 3 above, SOOK processes your personal data on the following legal grounds, as appropriate to the nature and purpose of each processing activity:
(1) Contractual necessity, for communication, transactions, and service provision that are necessary to perform a contract or to take steps requested by you prior to entering into a contract;
(2) Legitimate interests, for communication, transactions, and service provision beyond what is strictly necessary under a contract, including maintaining the security of the Website and SOOK's lawful business operations;
(3) Consent, for marketing and the use of tracking technologies (Tracking Cookies) as described in Section 4; and
(4) Legal obligation, where SOOK is required to comply with applicable laws, regulations, or orders of a competent authority.
6. Disclosure of Personal Data
SOOK does not sell your personal data to third parties. In order to provide our services and fulfil the purposes described in this Privacy Policy, we may disclose your personal data to the following categories of recipients:
Service providers and data processors: such as providers supporting Website operations, IT and cloud service providers, Website hosting providers, and analytics providers (such as Google Analytics). SOOK puts in place data processing agreements to ensure that these service providers act only on SOOK's instructions and maintain appropriate security measures.
Partners and advertising platforms: such as social media platforms and advertising networks (such as Meta Platforms), for content delivery and marketing analysis.
Professional advisors: such as legal counsel, auditors, or other professionals bound by professional or contractual obligations of confidentiality.
Government and regulatory authorities: where necessary to comply with applicable laws, court orders, or orders of a competent authority.
Where such disclosure involves the transfer of personal data abroad, SOOK will ensure that the recipient country or organisation maintains an adequate level of data protection, or that appropriate safeguards are implemented.
7. International Data Transfers
Some of our service providers may process or store personal data outside Thailand.
Where international transfers occur, SOOK will ensure appropriate safeguards are implemented in accordance with applicable data protection laws.
8. Data Retention
SOOK will retain your personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, in accordance with the following retention periods.
For customer and counterparty data, SOOK will retain your personal data for as long as our legal relationship remains in effect, and thereafter for a period not exceeding ten (10) years from the date such relationship ends, for the purpose of exercising legal claims within the applicable limitation period or complying with applicable laws, including accounting and tax laws.
For all other categories of personal data not specified above, retention periods are determined based on business necessity and applicable legal requirements in each case. Further details are available upon request via the contact information in Section 14.
9. Data Security
SOOK implements appropriate technical, administrative, and organisational measures to protect personal data against unauthorized access, loss, misuse, alteration, and disclosure. In this regard, SOOK has put in place minimum security measures required by law, covering the confidentiality, integrity, and availability of personal data, including access control measures that permit only employees or authorised individuals who need such access to perform their duties to access such data.
10. Rights of Data Subjects
Subject to applicable laws, you may have the following rights:
Right to access your personal data
Right to request correction of inaccurate information
Right to request deletion of personal data
Right to withdraw consent
Right to object to certain processing activities
Right to request restriction of processing
Right to data portability
Right to lodge a complaint with the relevant authority, including the Office of the Personal Data Protection Committee (PDPC), Thailand
To exercise your rights, please contact SOOK using the information in Section 14 below.
SOOK will consider and notify you of the outcome of your request within thirty (30) days from the date SOOK receives your complete request and supporting documents. SOOK reserves the right to refuse such a request where doing so falls within an exception permitted under applicable law.
11. Children's Data
Our Website and services are intended for business and professional audiences. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so that we can take appropriate action.
12. Third-Party Websites
Our Website may contain links to third-party websites, including partner websites.
SOOK is not responsible for the privacy practices, content, or security of third-party websites. Users are encouraged to review the privacy policies of those websites separately.
13. Updates to This Privacy Policy
SOOK reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our business or applicable legal requirements. Any changes will be published on this page together with the revised Effective Date.
However, where such changes materially affect your rights as a data subject, or where applicable law requires additional consent, SOOK will notify you directly through an appropriate channel, such as email, before the updated policy takes effect.
14. Contact Information
If you have any questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact:
SOOK Corporation Co., Ltd.
Website: https://www.sookcorp.com
Email: marketing@sookcorp.com
Telephone: 02-125-1398
Address: 611/210-213 Soi Wat Chan Nai, Bang Khlo, Bang Kho Laem, Bangkok 10120, Thailand